About Us
What is DaisyTrail?
DaisyTrail was founded in October 2008 as a free website for scrapbookers and crafters to share their work and meet likeminded people. At the same time, we launched Digital Scrapbook Artist – the first crafting product from Serif. Our mission has always been to provide crafters with a place to meet friends, discuss ideas and get inspiration, and share their work. As a member, you’ll be able to download free kits, talk to friendly people and get help if you need it.
Our achievements
In the last couple of years, DaisyTrail and Digital Scrapbook Artist have come a long way. On DaisyTrail, we’ve got thousands of members and have on average over 1,000 scrapbooks uploaded onto the site every week!
Digital Scrapbook Artist has had a fantastic journey too! In just over two years, we released four versions of the software:
The latest product launch, CraftArtist, has been a product of everything we have learned over the last couple of years. We’ve developed Digital Scrapbook Artist quite a bit over the years, adding extra functionality for all types of craft projects, plus some amazing digikits (hope you agree!). We’re all looking to the future now, and hoping to bring you new and exciting products over the coming years, including lots of free content, developments to the CraftArtist range and new features on the website. Watch this space!
Meet the DaisyTrail team
Ash
Top dog
Ash is the Sales & Marketing Director for both Serif and DaisyTrail, so he’s a busy man! He is also the brains behind Digital Scrapbook Artist as he originally came up with the idea for the software and is a driving force in its development.
Claire
Shop Queen
Claire is responsible for the development of the website! You’ll also see her and her team posting up new articles and adding new content and special offers on the shop. Claire’s team also run our email campaigns so look out for exclusive offers in your inbox!
Ian
Digikit King
Ian manages the design team that produces all of our digikits, he’s always there if they get! Like Kate, Ian and the design team doesn’t just work on the craft products; they also produce content for all of Serif’s other programs.
Jo
Craft Queen
Jo is the Product Manager for the craft range, and you’ll often see her on the DaisyTrail site offering help! Jo is responsible for all of the marketing materials for the CraftArtist range and DaisyTrail, and also organises all of our exhibitions.
Mark
Software King
Mark works in the software development team and is the project lead for CraftArtist and Digital Scrapbook Artist. He is responsible for the development of the software, from implementing new features to fixing bugs.
Kate
Digikit Queen
Kate plans our digikits and makes sure we’re getting quality, new and exciting kits. Kate doesn’t just work on the craft products; she also plans the content for all of Serif’s other software programs.
Pete
DaisyTrail King
Without Pete, we would have no DaisyTrail. Pete makes sure the site is running correctly and introduces new features to make DaisyTrail a better place to be.
Meet our mods
These invaluable members are your port of call if you’re in need of advice or assistance.
